Family first
Products that recognise how South African families actually support one another.
About CoverRoot
A new financial services partner, built around real families.
CoverRoot Risk Solutions (Pty) Ltd is a newly established South African financial services provider. We focus on funeral cover today and short-term insurance in the new year.
Why we exist
Cover should be understood before it is needed.
Too many families only discover how a policy works when they claim. We want to change that by explaining cover clearly at the start, keeping the application simple and staying reachable after the policy is issued.
As an authorised Financial Services Provider (FSP 56068), we are building our business on straightforward products, honest conversations and a service experience that respects the people behind the policy.
“A policy is a promise. It should be explained plainly, priced clearly and honoured without a fight.”The CoverRoot team
What we stand for
Four commitments
These principles guide how we design products, write policy documents and talk to clients.
Clear terms
Waiting periods, exclusions and claim steps explained before you sign, not afterwards.
Human service
A real person to speak to about your cover, your claim and your questions.
Room to grow
A product roadmap that adds short-term cover without asking you to start over with a new provider.
Where we are going
Funeral cover now, short-term insurance next.
We are launching with funeral cover and a value-added funeral product. In the new year we intend to add short-term insurance so families can manage more of their risk with one partner.
- Funeral cover — available now
- VAPS funeral cover — available now
- Short-term insurance — in development
Regulatory information
CoverRoot Risk Solutions (Pty) Ltd is an authorised Financial Services Provider, FSP 56068.
Product names, benefits and premiums on this website are illustrative for a prototype and do not constitute financial advice or a binding offer of insurance.
For product enquiries, contact hello@coverroot.co.za or 010 123 4567.